My extensive background in real estate marketing dates back to 1987, when I joined Merrill Lynch Realty’s Great Lakes Regional Office based in Des Plaines. The firm would later become The Prudential Preferred Properties — and ultimately Coldwell Banker Residential Brokerage.
This experience included extensive hands-on experience in every aspect of residential real estate marketing, promotion, and brand management — from public relations, advertising, direct mail, and the earliest interactive marketing efforts, to internal communications, collateral materials development, speechwriting, and events staging.
Significant Accomplishments:
Coined the company name “Prudential Preferred Properties” — and established the firm’s initial brand identity.
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Led a team that created the Chicago area’s first real estate website in 1995.
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Created Chicagland’s first Luxury Marketing Niche program; “The Collection”
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Earned Prudential Preferred Properties the coveted “Sunshine Kids Foundation National Award” for the development of a comprehensive community relations program that served as a model for Prudential Affiliates nationwide in raising funds and awareness for the charity.
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Named “Employee of the Year”
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